Reports to: Assistant Director of Communications and Marketing
Position Group: Advancement and Community Relations
Term: Full Time Permanent
The Communications Specialist has the vital role of telling Strathcona-Tweedsmuir School’s (STS) story and value proposition through a variety of communications mediums. The Communications Specialist is responsible for updating the intranet and external STS websites and coordinating, writing, and editing content for newsletters, the blog, social media platforms, and media pitches. The Communications Specialist plays the role of “internal journalist”, sourcing photo and video content and stories for STS communications. The Communications Specialist is passionate about building relationships with key stakeholders and target audience groups via online tools and representing the interconnected learning experience at Strathcona-Tweedsmuir School.
Core Areas of Responsibility
- Internal communications/communicating with our internal stakeholders groups (newsletters, emails, push pages, internal publications, i.e. course registration booklet, Back-to-school handbook, etc.)
- Day-to-day journalism, photos, videos, etc. to capture the beautiful moments at a school.
- Articulate the School’s mission, vision, values, history and value proposition as well as the curricular and co-curricular programs through print and digital media.
- Plan, coordinate and implement a variety of projects in relation to the School’s online communication and marketing strategy, within an approved framework and timelines, and considering input from stakeholders.
- Research, coordinate, write, and edit dynamic and high-quality content for weekly e-newsletters, news and stories, social media, email blasts, multimedia, feature articles and media pitches.
- Leverage the differentiators of the School via a social media content strategy in support of the marketing, communications and recruitment strategies.
- Maintain a content calendar and manage the end-to-end process of social media to optimize community engagement and day-to-day activities for STS Facebook, Instagram, Twitter, LinkedIn, YouTube and STS Alumni Facebook.
- Ensure social media content is compelling and in our brand voice.
- Update internal and external web page content and event calendar on a daily basis.
- Plan/schedule/post/ content on the blog on a weekly basis.
- Monitor/listen for positive/negative sentiment on social media.
- Monitor/repost division social media posts.
- Coordinate and execute weekly email campaigns and monthly internal/external e-newsletters.
- Gather and interpret digital communication analytics.
- Supplement online and print materials by taking compelling photos of day-to-day School activities.
- Manage photo and logo archives
- Strong understanding of best practices, trends, and innovations in digital content strategies.
- Act as point person for web help by responding to user inquiries, comments and suggestions regarding the website, assist with set-up and management of user accounts within online community and train users on best practices within online school community.
- Design basic materials and update marketing pieces for both online and print materials using the Adobe Suite (major design projects are handled by a graphic designer).
- Generate and update media lists.
- Maintain the highest academic standards regarding grammar and writing.
- Develop excellent working relationships with colleagues at all levels who provide newsletter/blog content.
- Update and maintain time-sensitive digital material.
- Set up and manage passwords and security access for internal and external websites.
- Attend and support occasional School and alumni events functions after work hours;
- Support Advancement and Community Relations team as required.
Qualifications and Experience
- Post-secondary education in communications, journalism, marketing, or public relations (in progress is acceptable).
- Two or more years of professional experience developing web and social media content and providing support within an organization.
- Superb writing skills that can be demonstrated with a portfolio of work.
- Strong copyediting abilities, and an understanding of the difference between online and print writing.
- Understanding and proficient use of the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Premier) and general computer applications.
- Photography and videography skills.
- Experience with Web Content Management systems.
- Understands website usability and user-centric design.
- Comfortable with design and imaging software and photo editing software.
- Understanding of social media tools and trends and how to use them to the best benefit of the organization.
- Experience with Blackbaud software (Raisers Edge, Education Edge, NetCommunity and OCC) is an asset.
Skills and Attributes
- Highly organized and diligent with scheduling and collecting content for online communications
- Highly effective communicator (written, oral, visual and interpersonal)
- Ability to develop relationships
- Strong project leadership skills and ability to work with minimal management at times
- Able to coordinate with employees, students, parents, and alumni to ensure initiatives are completed to a high standard and on time
- Manage multiple projects at once and deliver on deadlines
- Highly creative and willing to integrate creativity into existing and new projects
- Maintain tact and professionalism in handling sensitive and confidential information;
- Able to incorporate suggestions and feedback from multiple stakeholder groups
- Strong competency in the use of online social networks (Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo)
- Creative problem-solving abilities and strategic thinking
- Focus on customer service and celebration of student and alumni communities
- A willingness and ability to learn and implement new technologies and platforms
- Able to develop tactics to support STS’ Strategic Plan and Marketing Communications Strategy
Applications must contain a cover letter, resume, the names and contact information for three work-related references one of which must be a direct supervisor (references will not be contacted without prior consent). Please submit applications via email to firstname.lastname@example.org with the position noted in the subject line. Please do not send documents via SkyDrive or other cloud-based services and please do not send letters of reference, evaluations, and/or transcripts unless asked to do so.
Applications missing any of the above information will not be accepted.
Applications will be reviewed as received and interested applicants are strongly encouraged to apply early as the position may be filled as soon as a qualified candidate is selected.
Strathcona-Tweedsmuir School provides a welcoming environment for all employees and encourages diversity among staff and students as part of our commitment to the Alberta Human Rights Act.