Four-Day “Marketing You” Workshop
Attention Recent Grads and Early Career Professionals
STS is offering a unique, four-day workshop for recent graduates that will be job hunting and early career professionals looking to advance to a ‘bigger’ role. This facilitated workshop will provide practical advice and a methodical approach to networking, job searching, interviewing and managing a digital footprint. It is particularly helpful for young adults with limited working experience to present their skills and strengths in a compelling fashion.
Four-Day Workshop: Saturday, September 14, 28, October 5, 19
9:00 am to 4:00 pm, STS Campus
Early Bird Pricing: $300 (deadline August 16, 2019),
Regular Pricing: $400
Space Available: 18
To register, please contact: Brenda.Thompson@sts.ab.ca
This course is designed for recent grads that will be job hunting or people in early career jobs looking to advance to a ’bigger’ role. It provides practical advice and a methodical approach to networking, job searching, interviewing and managing a digital footprint. It is particularly helpful for young adults with limited working experience to present their skills and strengths in a compelling fashion.
This is a facilitated hands-on course consisting of 4 one-day workshops. It is educational, interactive, and experiential. Participants should be prepared to complete a couple hours of guided preparation prior to each workshop and to be ready roll up their sleeves when we all meet.
Day 1: Resumes and Information Interviews
- Learn how to prepare a professional looking and easy to read resume that highlights actions and outcomes as opposed to tasks.
- Information interviews are the foundation of any job search. Learn how to feel comfortable asking for and making best use of busy peoples’ time.
Day 2: Personal Brand Framework
- Your personal brand is what others experience when you’re working at your best. It has value, defines what you want to be known for and is unique to you.
- A brand framework is a visual model that is useful to check back against when you plan, communicate and reflect.
Day 3: Digital Footprint including LinkedIn
- Strategy before tactics is essential for social media to ensure time is invested wisely.
- Identify which social media platforms make sense for your goals and the type of content to post.
Day 4: Cover Letters and Job Interviews
- Learn 2 easy ways to write a cover letter.
- Determine a polished answer to the ‘Tell me about yourself’ question and practice the Problem – Solution – Result approach.
- Complete your 30 - 60 - 90 Day Action Plan.
Gain confidence, devote the required time, focus your energy, adopt a purposeful approach and find fellowship with peers pursuing similar goals.
Course Facilitator: Linda Williams
Adept at facilitating contributors of all stripes toward a common end, Linda brings extensive facilitation, branding, communications and marketing experience. Linda holds an MBA from the University of Toronto as well as a Certificate in Facilitation (JIBC) and Teaching Excellence Foundations (SAIT). She certified as a Professional Facilitator from the International Association of Facilitators.
Beginning in 2015, inspired by the classic Tom Peters “The Brand Called You” article she applied the discipline of corporate branding to personal branding. More recently she taught Marketing You at the SAIT School of Business to guide students launching their careers.
In addition to teaching, Linda is a branding and marketing consultant with an emphasis on developing value propositions (what you say), brand personality (how you say it) and marketing plans (reaching the right audience in the right channel at the right time). She has been collaborating with STS on their recent value proposition exercise and ‘Say Yes To…” video campaign.